Gyaru

Gyaru (ギャル) is a Japanese transliteration of the English word gal, that of girl being gaaru (ガール). The name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties. Its usage peaked in the 1980s and has gradually declined. The term gradually drifted to apply to a younger group, whose seeming lack of interest in work or marriage gained the word a "childish" image. It is now used almost interchangeably with kogyaru.

Gyaru subculture is still a large influence in Japan's fashion economy with gyaru brands branching out and becoming more accessible in rural areas. In Tokyo, more often than not, a shopping center at each main train station dedicated to offering the newest and trendiest items from popular Gal brands. Some brands are also reaching overseas by having their items easily accessible in webshops offering world-wide shipping services. Gal Circles (gyaru-sa/ギャルサー) are also a fun part of a gal's life. After peaking in 2007, the gyaru trend appears to have declined in Japan, but has gained in popularity in China.

A Gal Circle is a group of gals that meet up and hold events promoting gal style, music, and parapara dancing. There are two main types of Gal Circles, Nago-cir (comfort circles) and Ive-cir (event circles).

What is gyaru?

Gyaru fashion is a type of Japanese street fashion that originated in the 1990s. Gyaru is most commonly referred to as ganguro, but ganguro is actually a subculture of gyaru. Gyaru is a girly-glam style, breaking away from traditional standards of beauty and dwelling on the man-made (wigs, fake eyelashes, fake nails, etc). Because gyaru fashion does not fit with traditional and media portrayed ideals of Japanese women, it is often identified as a sign of rebellion in youth.

Gyaru fashion is typically characterized by dyed hair (which is often lightened to varying shades of brown or blonde), excessively decorated nails, and makeup. This makeup typically consists of dark eyeliner and dramatic fake eyelashes; gyaru sometimes wear cosmetic circle lenses as well to enhance the size of their irises. Brands such as Dollywink cater to this particular trend by producing fake eyelashes, circle lenses, and other cosmetics.

Clothing wise, gyaru can vary depending on personal style, as seen below.

sumber : http://en.wikipedia.org/wiki/Gyaru